What's Happening?
Zendaya has unveiled her first co-designed shoe with her longtime stylist Law Roach and the Swiss sportswear brand On. The new sneaker, named Cloudzone Moon, is part of On's Fall 2025 campaign. This collaboration marks Zendaya's continued partnership with On, which began in June 2024. The Cloudzone Moon features a breathable mesh upper and supportive heel and forefoot padding, along with a sculpted midsole that incorporates next-gen CloudTec cushioning for enhanced comfort and stability. The shoe debuted in On's 'Be Every You' campaign, directed by filmmaker Bardia Zeinali and photographed by Emily Lipson, which explores themes of duality through lighting and movement.
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Why It's Important?
This collaboration highlights Zendaya's influence in the fashion industry and her ability to merge style with functionality. The partnership with On has proven lucrative, generating significant media impact value. The launch of the Cloudzone Moon sneaker not only strengthens Zendaya's brand but also enhances On's market presence, potentially attracting a broader consumer base interested in fashion-forward athletic wear. The collaboration underscores the growing trend of celebrities partnering with sportswear brands to create unique, personalized products that resonate with diverse audiences.
What's Next?
On plans to release a second footwear collaboration with Zendaya, the Cloudtilt Moon, in October. This upcoming shoe is designed for recovery, featuring a soft silhouette and a sock-like knit upper. The continued partnership between Zendaya and On is expected to yield more innovative designs and campaigns, further solidifying Zendaya's role as a key influencer in the fashion and sportswear industries.
