What's Happening?
Bentley Motors has appointed Franziska Jostock as the new Head of Communications for Europe, Middle East, and Africa (EMEA). Franziska brings 12 years of experience from Porsche AG, where she held senior roles in communications, brand, and marketing. Her most recent position was as Brand Communications Lead for Porsche's editorial platform, Type 7. Franziska will report to Richard Leopold, Regional Director for Europe, MEIA, and UK, and Wayne Bruce, Chief Communications and DEIB Officer. She replaces Amel Boubaaya, who has left Bentley Motors.
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Why It's Important?
Franziska Jostock's appointment is crucial for Bentley as it seeks to strengthen its communications strategy in the EMEA region. Her experience with Porsche, a leading sports car brand, is expected to enhance Bentley's storytelling and brand presence. This move reflects Bentley's commitment to maintaining its luxury and performance image while adapting to modern digital communication trends. Effective communication is vital for Bentley to support its retailer network and engage with diverse markets in Europe, the Middle East, and Africa.
What's Next?
Franziska will focus on developing and executing communication strategies that align with Bentley's brand values and market goals. Her role will involve collaborating with regional directors and the communications team to ensure cohesive messaging across the EMEA region. Bentley may also explore new digital platforms and storytelling techniques to reach a broader audience.
Beyond the Headlines
Franziska's appointment highlights the growing importance of digital transformation in automotive communications. Her approach may influence how luxury car brands engage with consumers, emphasizing personalized and immersive experiences.
