The Dallas Cowboys operate in a unique fashion. We all know this.
Consider that we are only a few days into training camp beginning for them and that most of the headlines to date, granted there has only been a single practice at the time of this writing, have been about the contract situation surrounding Micah Parsons or Jerry Jones taking a bit of a shot at Trevon Diggs and Terence Steele relative to the deals the team gave them a few years ago. Football season, baby.
As noted the Cowboys are an
outlier in terms of standard operating procedure for NFL teams. Many fans have known this for a long time, but the national media is starting to catch up a bit. Consider this offering from Kevin Clark on Tuesday morning where he noted that he does not believe Jerry Jones would sign up for three straight Super Bowls if he could not conduct a press conference in the process.
Kevin Clark: "When I look at Jerry Jones, I think of one thing: If the football Gods came down and said, 'Jerry, you get to win the next three Super Bowls... but the catch is, you can't do a press conference...' he looks at the football Gods and says, 'no deal.'" pic.twitter.com/sIHyIWsci8
— Awful Announcing (@awfulannouncing) July 22, 2025
Whether or not that is true lies with Jerry Jones himself. We needn’t spend time wondering about his opinion on this kind of thing. The point here was to illustrate how the national media has “caught on” to the Cowboys as their every day fans have known them for some time.
This bore out by way of a different ESPNer just one day later. Adam Schefter was on 105.3 The Fan and discussed a variety of things, the Micah Parsons situation included because... duh.
One of the more interesting answers from Schefter was to a question about the Cowboys’ philosophy with extensions. We have talked and talked and talked and talked about how the way they do things is difficult to justify as it literally all of the time generally leads to them paying more than if they had been proactive.
Schefter brought up the Dak Prescott contract situation of last year. Many Cowboys fans were opposed to the extension happening, but speaking in terms of the financials of it all it is difficult to disagree with Schefter in that if the Cowboys had acted swiftly they could/would have paid less than they ultimately did.
“If we go back to last offseason, it’s very easy to say it now. Hindsight. But I would have said it back then. I was surprised that there were no conversations with Dak in February about a new deal. Couple of months later, Jared Goff gets done at $52M and then there are more quarterbacks that get done. And all of a sudden Dak’s at 60.”
“So if they had gotten him done at the time of Jared Goff, it’s 52. It’s 53. So it cost them an extra 7 by waiting. What was the advantage of waiting? I don’t know. Maybe Jerry liked that everybody was talking about Dak Prescott all summer. Maybe he got $7M worth of PR. That definitely could be the case.”
“But to me I’d rather sign him up early and have that $7M to go spend on Derrick Henry. But I’m not going to argue with how they do things. Jerry’s unbelievable.”
The idea that the Cowboys operate in this overall manner for attention is one that I have always struggled to square personally. It makes such little sense for the Cowboys - already the most popular team in the world by many metrics, not necessarily a group struggling for attention - to do this. It would be like the ocean demanding we pour buckets of water into it so it could be more wet.
As noted though it is so difficult to logically square the way the team handles their business that we are far enough down the flow chart/rabbit hole of options to where this makes sense. Heck, even Adam Schefter is suggesting it. Think about that. This isn’t some random comment from your local watering hole. This is the NFL’s foremost insider offering this as a legitimate possibility.
We would all like to believe an alternative reality. At this point though... how can we?
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