What's Happening?
Bella Hadid has been prominently showcasing the latest trend in footwear, the ballerina sneaker, with Vivaia emerging as her preferred brand. Recently, Hadid was seen in Los Angeles wearing Vivaia's new Yancy Jogger Re-Nylon Sneakerina, priced at $159. This shoe is part of Vivaia's fall 2025 collection, which emphasizes slim profiles, low-profile soles, and a barefoot-like comfort. The Yancy Sneakerina combines the elegance of ballerina shoes with the retro appeal of 1970s sneakers, featuring a lightweight, flexible design made from recycled nylon. The shoe also offers arch support, a soft structured feel, and is machine-washable. Hadid's endorsement of the brand is significant, as she has worn shoes from Vivaia's Sneakerina collection multiple times this year, contributing to the sale of over 15,000 pairs since February.
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Why It's Important?
The endorsement by Bella Hadid, a high-profile fashion influencer, highlights the growing popularity of the balletcore trend in the fashion industry. This trend is not only influencing consumer preferences but also prompting major brands to adapt their product lines. Companies like Adidas, Puma, and luxury brands such as Louis Vuitton are releasing their versions of ballet-inspired sneakers, indicating a shift in market dynamics. The trend's emphasis on comfort and style aligns with current consumer demands, potentially impacting sales strategies and product development in the footwear industry. Vivaia's success with the Sneakerina series underscores the potential for niche fashion trends to achieve mainstream success, driven by celebrity endorsements and social media visibility.
What's Next?
As the balletcore trend continues to gain traction, more brands are likely to enter the market with their interpretations of the style. This could lead to increased competition and innovation in design and materials, as companies strive to capture consumer interest. The trend may also influence broader fashion movements, encouraging a blend of athletic and elegant styles in everyday wear. Retailers and designers will need to monitor consumer feedback and adapt quickly to maintain relevance in this evolving market. Additionally, the sustainability aspect of using recycled materials, as seen in Vivaia's designs, may become a more prominent factor in consumer purchasing decisions.
