TikTok Food Critic Jerome Griffin Highlights Liverpool's Culinary Scene

What's Happening?

Jerome Griffin, known as Scouse Ghetto Gourmet, has become a prominent food critic on TikTok, reviewing restaurants across Liverpool. Griffin, a former food delivery driver, was inspired to share his culinary experiences after discovering exceptional eateries during his deliveries. He focuses on small independent businesses, believing they offer the best food due to their efforts to win over customers. Griffin has reviewed approximately 300 restaurants, gaining nearly 160,000 followers on TikTok, and emphasizes the importance of showcasing lesser-known establishments.

Why It's Important?

Griffin's work highlights the growing influence of social media on the food industry, where platforms like TikTok can significantly impact restaurant visibility and success. By focusing on small independent businesses, Griffin supports local economies and encourages diversity in the culinary scene. His reviews provide valuable exposure for these establishments, potentially increasing their customer base and contributing to their sustainability. This trend underscores the importance of digital marketing and social media presence for restaurants seeking to thrive in a competitive market.