What's Happening?
The Idaho Candy Company, a confectioner with origins dating back to 1901, has been sold to the Sturdivant family. The company, known for its iconic products like the Idaho Spud Bar, was previously owned by the Wagers family since the 1980s. Paul and Megan Sturdivant, the new owners, are committed to preserving the classic candy recipes and expanding factory access and online sales. Paul Sturdivant brings experience from the food industry, having worked in chocolate, coffee, and tortilla manufacturing, while Megan Sturdivant will focus on marketing efforts. The couple plans to maintain the production of classic candies and improve consumer access to the factory and store located in downtown Boise.
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Why It's Important?
The acquisition of the Idaho Candy Company by the Sturdivant family highlights the importance of preserving historic brands and traditions in the confectionery industry. By maintaining the production of classic candies, the new owners aim to uphold the company's legacy and cater to nostalgic consumers. The planned expansion of factory access and online sales could enhance the company's market presence and increase consumer engagement. This move may also contribute to the local economy by potentially creating jobs and attracting tourism to the historic factory site.
What's Next?
The Sturdivant family plans to provide more access to the factory and store, enhancing consumer interaction with the brand. While they have not announced new flavors, they are focused on maintaining the production of existing classic candies. The expansion of online sales is expected to improve efficiency and direct consumer access, potentially increasing the company's reach beyond local markets. The family's stewardship of the brand's legacy may also involve community engagement and promotional activities to celebrate the company's history.
