What's Happening?
Body Fit Training (BFT), an Australian fitness franchise, has appointed property consultancy Rapleys to facilitate its expansion in the UK. BFT currently operates over 330 studios in 13 countries and plans to open 100 more by the end of 2025. Following successful openings in Leicester, Battersea, Hackney, and Croydon, BFT aims to secure additional sites across London. Rapleys will focus on acquiring units between 1,600 and 3,500 sq ft, with specific requirements for ceiling height and planning consent. The expansion targets high street locations, mixed-use schemes, and railway arches, leveraging Rapleys' strengthened retail team.
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Why It's Important?
BFT's expansion into the UK market represents a significant opportunity for growth in the fitness industry. The franchise's focus on London highlights the city's potential as a hub for fitness and wellness businesses. This expansion could lead to increased competition among fitness franchises, potentially driving innovation and improved services for consumers. Additionally, the partnership with Rapleys underscores the importance of strategic site selection in urban areas, which can influence the success of retail and leisure businesses.
What's Next?
As BFT continues its expansion, the franchise will likely focus on building brand recognition and customer loyalty in the UK. Rapleys' expertise in site acquisition will be crucial in identifying optimal locations that align with BFT's growth strategy. The success of this expansion could pave the way for further international growth, potentially influencing global fitness trends and business models.
