What's Happening?
Sentry Equipment, an employee-owned manufacturer based in Oconomowoc, Wisconsin, marks its 100th anniversary by maintaining a robust workforce and adapting to changes in the energy market. The company, originally focused on boiler sanitizing equipment for the dairy industry, pivoted to serve the electric power industry and later expanded into oil and gas refineries. Under CEO Brian Baker, Sentry has diversified into wastewater treatment sampling and processing, while maintaining a strong presence in the power industry. The company has successfully filled all roles and boasts a turnover rate under 15%, thanks to investments in high-tech equipment and partnerships with educational institutions.
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Why It's Important?
Sentry Equipment's ability to adapt to market changes and maintain a skilled workforce highlights the importance of strategic planning and investment in technology and education. By diversifying its market presence and focusing on employee development, Sentry ensures long-term sustainability and competitiveness. The company's employee ownership model, which includes an ESOP, provides financial benefits and fosters a sense of pride and ownership among employees, contributing to low turnover rates and high job satisfaction.
Beyond the Headlines
Sentry's approach to workforce development, including partnerships with high schools and universities, addresses broader challenges in manufacturing, such as the skills gap and recruitment difficulties. The company's success in maintaining a young and skilled workforce sets a precedent for other manufacturers facing similar challenges. Additionally, Sentry's focus on clean water and diversification away from fossil fuels aligns with global sustainability trends, positioning the company for future growth in environmentally conscious markets.
