What's Happening?
The Fertilizer Institute (TFI) has recognized three sets of agricultural retailers and their farmer partners as the 2025 4R Advocates. These teams are acknowledged for their commitment to implementing nutrient management practices based on the 4R principles: Right fertilizer source, Right rate, Right time, and Right place. TFI President and CEO Corey Rosenbusch highlighted the importance of these practices in promoting healthy soils, strong yields, and a resilient food system during the Agronomy Conference and Expo in Indianapolis. The 4R Advocate program, now in its 13th year, aims to showcase the benefits of 4R Nutrient Stewardship through real-world applications and field-level results. The selected advocates will participate in outreach and education efforts to promote broader adoption of 4R practices.
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Why It's Important?
The recognition of these grower-retailer teams underscores the critical role of efficient nutrient utilization in sustainable agriculture. By adopting 4R practices, farmers can improve crop productivity and enhance environmental outcomes, contributing to a more sustainable food system. The initiative also supports the industry's goal of managing 70 million acres of U.S. cropland under 4R practices by 2030, with 65 million acres already achieved. This progress highlights the growing importance of sustainable farming practices in addressing environmental challenges and ensuring food security.
What's Next?
The 2025 4R Advocates will engage in various outreach activities, including speaking at on-farm field days and industry panels, to share their experiences and encourage the adoption of 4R practices. These efforts aim to expand the reach of sustainable nutrient management practices across different regions and crops, fostering a broader commitment to environmental stewardship in agriculture.
Beyond the Headlines
The 4R Advocate program not only promotes sustainable farming practices but also highlights the collaboration between retailers and growers in achieving environmental goals. This partnership model could serve as a blueprint for other sectors seeking to balance economic and ecological objectives.
