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Auburn Football to Pay Jacksonville State $1.5 Million for 2026 Matchup

WHAT'S THE STORY?

What's Happening?

Auburn University has announced a nonconference football game against Jacksonville State University scheduled for September 26, 2026, at Jordan-Hare Stadium. Jacksonville State will receive $1.5 million for participating in the game, marking their second significant payout in two years. The matchup was initially announced last summer, and Jacksonville State's Vice President for Athletics, Greg Seitz, expressed excitement for the opportunity to play Auburn. This will be the second meeting between the two teams, with Auburn narrowly defeating Jacksonville State in their previous encounter in 2015.
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Why It's Important?

The financial arrangement highlights the economic dynamics of college football, where smaller programs benefit from playing against larger schools. Jacksonville State's substantial payout underscores the importance of such matchups for funding and exposure. For Auburn, the game adds to their nonconference schedule, providing an opportunity to test their team against a local rival. The matchup also serves as a platform for regional sports engagement, fostering community interest and support.

What's Next?

Auburn will continue to finalize their 2026 nonconference schedule, potentially adding another opponent if the SEC maintains its eight-game format. Jacksonville State will prepare for the high-profile game, aiming to leverage the financial benefits for their athletic program. Both teams will focus on strategic planning to ensure competitive performances in the upcoming seasons.

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