What's Happening?
Brunt Workwear has announced a new partnership with the New England Patriots and Gillette Stadium, focusing on outfitting the field crew with their signature boots and co-branded apparel. This partnership aims to highlight the often-overlooked field crew, who play a critical role in preparing the stadium for games. Each crew member will select boots tailored to their specific job needs, ensuring functionality and comfort. The partnership will also include game day activations, such as Brunt-hosted tailgates at select home games.
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Why It's Important?
This partnership is significant as it underscores the importance of the field crew in the overall game day experience. By providing specialized gear, Brunt Workwear is enhancing the crew's ability to perform their duties efficiently, which can lead to better field conditions and a smoother game day operation. Additionally, this collaboration marks Brunt's first NFL partnership, potentially opening doors for future sponsorships and collaborations within the sports industry. It also reflects a growing trend of recognizing and supporting the essential roles behind the scenes in sports events.
What's Next?
The partnership will be evaluated on a year-by-year basis, with potential expansions depending on its success. Brunt Workwear plans to host tailgates at three home games, providing further engagement opportunities with fans and the community. The field crew will continue to benefit from the tailored gear, potentially improving their work conditions and efficiency. This collaboration may inspire other companies to focus on supporting essential workers in sports and other industries.
