What's Happening?
Anshuman Sengar, Partner at Kearney, emphasizes the importance of digital maturity, scalable innovation, and AI integration for technology firms in Asia. As technological disruption accelerates, many organizations face challenges in scaling innovation and aligning leadership. Sengar, who leads Kearney's APAC Digital & Analytics Practice, has extensive experience in delivering high-impact strategies across various regions. He highlights the need for technology firms to move from experimentation to enterprise-wide adoption to remain competitive. Sengar's insights are particularly relevant as he serves as a judge at the Asian Technology Excellence Awards 2025, where he evaluates initiatives based on their vision, impact, and scalability.
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Why It's Important?
The emphasis on measurable innovation outcomes is crucial for technology firms aiming to maintain competitiveness in a rapidly evolving digital landscape. Firms that successfully integrate AI and analytics into their core functions can achieve significant growth and profitability. Sengar's approach suggests that organizations must align their digital goals with business objectives to generate lasting value. This alignment is vital for firms to transition from isolated innovation efforts to enterprise-wide impact, ensuring they remain agile amidst fast-paced technological changes. The insights provided by Sengar could influence how technology firms in Asia strategize their innovation efforts, potentially affecting their global competitiveness.
What's Next?
Technology firms in Asia are encouraged to shift their focus from digital experimentation to enterprise-wide adoption. This involves embedding AI and analytics into core business functions and fostering a culture of rapid experimentation. Organizations must also invest in internal capability-building and ensure alignment across business units to drive sustainable impact. As digital convergence continues to reshape customer engagement and business models, firms will need to reassess their revenue strategies and focus on recurring engagement and digital monetization. The adoption of emerging technologies like generative AI and agentic AI will further shape the tech landscape, requiring firms to act with strategic foresight and ethical rigor.
Beyond the Headlines
The integration of AI and analytics into business functions presents ethical and governance challenges that firms must address. As digital systems become more autonomous, issues related to cybersecurity, digital identity, and responsible AI governance will become increasingly important. Organizations must ensure that their innovation strategies are not only effective but also ethically sound, balancing technological advancement with societal impact. The focus on measurable outcomes and enterprise-wide adoption could lead to long-term shifts in how technology firms operate, potentially influencing industry standards and practices.
