What's Happening?
TOMRA has launched a new Russian-language website and a video platform, enhancing its digital resources for the Russian market. The website, tomra.com/ru/food, is tailored to meet the needs of Russia's food sorting industry, offering product innovations, news, and event updates. Additionally, the site features a download center for product brochures. The video platform hosts over 200 videos, allowing users to browse, share, and receive notifications about new content. This initiative underscores TOMRA's commitment to global customer service and innovation.
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Why It's Important?
The launch of TOMRA's Russian website and video platform is a strategic move to strengthen its presence in the Russian market, which is crucial for its global business strategy. By providing localized content and resources, TOMRA aims to enhance customer engagement and support in the region. This expansion could lead to increased market share and brand recognition in Russia, potentially driving sales and growth. The focus on digital innovation also positions TOMRA as a forward-thinking company, appealing to tech-savvy customers and partners.
