The 10 FBS conferences remain the same from 2024 to 2025, but one league is changing its name prior to the 2025 college football season.
The former “American Athletic Conference” officially rebranded to the “American Conference” on Monday, July 21.
Its current names are now the “American Conference,” or “American” for short, retiring its old names “American Athletic Conference” and “AAC.”
“A brand is more than a name. Over the past year, we stepped back, listened, and involved our community,” second-year
American Conference commissioner Tim Pernetti said in a statement. “That’s how real, lasting identity is built. We’re not slick, we’re strong. This brand defines who we are, service and mission-driven institutions of higher learning with highly competitive athletics and deeply committed leaders. The student-athletes and their experience will always be our north star.”
The rebranding initiative for the American is more than just a new name. The American Conference also adopted an official rally call, “Built to Rise,” unveiled a new wordmark logo, and became the first conference to use an official mascot — Soar the Eagle.
The updated names, wordmark, and mascot were unveiled by the American on Monday.
Every detail has meaning.
— The American (@American_Conf) July 21, 2025
See how each logo tells our story and defines the American.#BuiltToRise pic.twitter.com/6IKZoyAfei
American Conference media days are scheduled for Thursday, July 24 and Friday, July 25 in Charlotte, NC, where Commissioner Pernetti will further elaborate on the rebrand.
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