What's Happening?
Paramount and TKO Group Holdings have announced a seven-year media rights agreement, making Paramount the exclusive home for UFC events in the U.S. Starting in 2026, Paramount+ will stream all UFC numbered events and Fight Nights, with select fights simulcast on CBS. This agreement marks a shift from UFC's Pay-Per-View model, offering these events at no additional cost to Paramount+ subscribers. The deal aims to increase accessibility and engagement among sports fans, potentially boosting subscriber growth for Paramount+. The agreement has an average annual value of $1.1 billion, with payments weighted towards the latter part of the term.
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Why It's Important?
This agreement is significant for both Paramount and UFC, as it enhances Paramount's sports content offering and solidifies UFC's position as a leading global sports asset. By moving away from Pay-Per-View, UFC events become more accessible, potentially increasing viewership and fan engagement. For Paramount, this deal is a strategic move to leverage live sports as a key driver for subscriber growth and long-term loyalty. The partnership also opens opportunities for Paramount to explore UFC rights outside the U.S., expanding its global reach.
What's Next?
The partnership is set to begin in 2026, with Paramount planning to explore UFC rights internationally as they become available. Stakeholders, including investors and global brand partners, may see expanded opportunities due to the increased inventory of premium content. UFC athletes will benefit from greater exposure on Paramount's platforms, potentially enhancing their profiles and fanbase.
