What's Happening?
The National Hockey League (NHL) has announced a multi-year strategic partnership with DAZN, a leading sports entertainment platform, to become the exclusive home of NHL.TV in nearly 200 countries starting with the 2025-26 season. This agreement excludes the U.S., Canada, and the Nordic countries. NHL.TV will be available on DAZN as a standalone subscription or as an add-on to existing DAZN packages, providing fans with access to live and on-demand coverage of every NHL game, including the Stanley Cup Playoffs and Stanley Cup Final. The partnership aims to leverage DAZN's technology and global distribution infrastructure to enhance the viewing experience for international fans.
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Why It's Important?
This partnership is significant as it expands the NHL's global reach, engaging a broader international audience. With 30% of NHL players born outside North America, the league is prioritizing international fan engagement. By partnering with DAZN, the NHL can utilize advanced technology and marketing capabilities to deliver content to fans worldwide. This move could increase the league's popularity and revenue streams outside North America, potentially influencing future media distribution strategies and partnerships.
What's Next?
Existing NHL.TV subscribers will receive details on the migration to DAZN in the coming months. The NHL and DAZN will work on integrating NHL.TV into DAZN's platform, promoting it to DAZN's 120 million registered sports fans. The partnership may lead to further collaborations between the NHL and DAZN, potentially expanding the league's presence in other markets and sports entertainment platforms.
