What's Happening?
Liverpool has revealed its new home and away kits for the 2025/26 season, marking a switch from Nike to Adidas after five years. The home kit features an all-red design with white Adidas stripes, while the away kit is off-white with black and red detailing. Both kits incorporate Adidas' performance technology and pay homage to Liverpool's heritage. The jerseys include the 97 emblem encased by eternal flames, honoring the club's history. New squad numbers have also been announced, with Florian Wirtz wearing number 7 and Hugo Ekitike taking number 22.
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Why It's Important?
The transition from Nike to Adidas represents a significant change in Liverpool's branding and merchandising strategy. Adidas' designs and technology may offer new opportunities for fan engagement and sales. The kits' homage to Liverpool's heritage could strengthen the club's identity and connection with supporters. This change may also impact the sports apparel market, influencing trends and competition between major brands. Fans and collectors may see the new kits as valuable memorabilia, driving demand and interest.
