What's Happening?
Colm Dillane, the founder of KidSuper, is set to open a rooftop soccer field in Williamsburg, Brooklyn. Dillane, who has a background in professional soccer, has long envisioned creating a soccer field atop his 10,000-square-foot headquarters. The field, located at KidSuper World on Roebling Street, will be inaugurated next week. The space also includes an art gallery, studio, hybrid store, and cultural hub. Dillane's partners in this venture include Puma, Jameson Irish Whiskey, and Hublot, a Swiss watchmaker. The field is not regulation size but is suitable for small-sided games. Dillane aims to use the pitch for his KidSuper soccer team, weekend leagues, and neighborhood kids, hoping it becomes an iconic New York City soccer field.
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Why It's Important?
The opening of the KidSuper rooftop soccer field represents a significant cultural addition to Brooklyn, fostering community engagement and sports enthusiasm. It highlights the growing interest in soccer in the U.S., especially with the upcoming World Cup partially hosted in the country. This initiative could boost local sports activities and provide a unique venue for soccer events, benefiting both the community and the brands involved. Dillane's collaboration with Puma, Jameson, and Hublot underscores the intersection of fashion, sports, and business, potentially influencing similar ventures in urban areas.
What's Next?
The grand opening of the KidSuper Football Pitch is scheduled for July 31. Following the inauguration, the field will host various soccer events, including matches for Dillane's KidSuper team and weekend leagues. The involvement of major brands like Puma and Jameson suggests potential future collaborations and activations around soccer. The field's availability for neighborhood kids could inspire more community-driven sports projects, enhancing local youth engagement in soccer.
Beyond the Headlines
The creation of the rooftop soccer field by KidSuper reflects broader trends in urban development, where multifunctional spaces are increasingly popular. This project may inspire other designers and entrepreneurs to integrate sports facilities into urban environments, promoting active lifestyles and community interaction. Additionally, the collaboration between fashion and sports brands highlights the evolving nature of brand partnerships, where cultural and recreational elements are increasingly intertwined.
