What's Happening?
Oner Active is a women's activewear brand founded by Krissy Cela in 2020. The brand was created to address the lack of flattering activewear that combines empowering colors with performance properties. Oner Active focuses on providing technical apparel for women who strength train and love to move, aiming to empower them physically, mentally, and unapologetically. The brand's mission is to help women feel strong, confident, and supported in activewear that celebrates their power and femininity. Oner Active emphasizes the integration of movement and support to build a stronger, more resilient body and mind.
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Why It's Important?
Oner Active's approach to activewear is significant as it addresses the specific needs of women who engage in strength training and other physical activities. By offering apparel designed by women for women, the brand challenges traditional notions of activewear and promotes inclusivity and empowerment. This focus on empowering women through fashion aligns with broader societal trends towards gender equality and body positivity. Oner Active's success could inspire other brands to prioritize functional design and aesthetics that cater to diverse consumer needs.
