What's Happening?
A woman named Janessa shared her experience at a Mazda dealership where she successfully negotiated the price of a new Mazda CX-90 by crying. Her story, shared on TikTok, has sparked discussions among viewers, many of whom claim similar tactics have worked for them in the past. Janessa's approach involved sitting at the dealership and crying until she received her desired price. The Mazda CX-90, which starts at an MSRP of $38,045, can reach up to $57,245 with upgrades. The story highlights the challenges women face in car-buying, including aggressive sales tactics and higher average prices due to sexist stereotypes and cultural biases.
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Why It's Important?
This story underscores the broader issue of gender dynamics in the car-buying process. Women often encounter more aggressive sales tactics and may pay higher prices due to stereotypes and biases. Despite these challenges, women influence a significant portion of car-buying decisions in the U.S. The story also highlights the importance of being informed and active in negotiations, as women who do their homework can overcome these disadvantages. The viral nature of Janessa's story may encourage more women to share their experiences and strategies, potentially leading to greater awareness and change in dealership practices.
