105degrees Cafe Expands Menu with Cooked Foods to Attract Wider Customer Base

What's Happening?

105degrees Cafe, known for its raw foods menu, is expanding its offerings by adding ovens and stovetops to its kitchen. Manager Kelly Lee announced that the new menu will include whole foods and plant-based ingredients, such as soups and organic whole-grain comfort foods. The cafe will also install a custom hood over the chef's table and new bar shelving to display organic and boutique liquors, wines, and beers. Original executive chef/partner Matthew Kenney will train the staff to accommodate the new menu, aiming to attract a broader customer base. The cafe, previously recognized by Forbes Magazine as one of the country's best new restaurants, continues to maintain its reputation through the 105degrees Academy, which is renowned for raw foods education.

Why It's Important?

The expansion of 105degrees Cafe's menu signifies a shift in the restaurant's strategy to appeal to a wider audience. By incorporating cooked foods, the cafe is likely to attract customers who prefer traditional dining options alongside raw food enthusiasts. This move could enhance the cafe's competitiveness in the restaurant industry, particularly in Oklahoma City, where it has already gained recognition. The addition of organic and boutique liquors, wines, and beers may also increase its appeal to patrons seeking a unique dining experience. The involvement of Matthew Kenney in training the staff ensures that the quality of food and service remains high, potentially boosting the cafe's reputation further.

What's Next?

With the new menu and kitchen equipment, 105degrees Cafe is poised to attract a diverse clientele. The cafe may see an increase in customer traffic and revenue as it broadens its offerings. The training of staff by Matthew Kenney is expected to ensure a smooth transition to the expanded menu. The cafe's continued focus on raw foods education through the 105degrees Academy may also lead to new opportunities for culinary innovation and partnerships. As the cafe adapts to its new strategy, it will likely monitor customer feedback to refine its offerings and maintain its status as a top dining destination.