What's Happening?
A recent survey conducted by Dunham + Company indicates a rise in donor confidence among U.S. individuals, with 79% planning to give the same or more to charities in 2025. The survey highlights that personal financial situations and the needs of specific charities are key factors influencing donor behavior. Additionally, household charitable giving has increased significantly across all generations since 2021-22, with Gen Z and millennial households showing notable growth.
Why It's Important?
The increase in donor confidence and charitable giving is a positive sign for U.S. nonprofits, suggesting potential stability and growth in funding despite economic uncertainties. This trend can help nonprofits plan and strategize their fundraising efforts more effectively, ensuring continued support for their programs. Understanding donor motivations and economic outlooks can aid nonprofits in tailoring their approaches to maintain and enhance donor engagement.
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