What's Happening?
WWD has released a guide to the top trending summer hair styles for 2025, emphasizing effortless and slightly undone looks. The publication highlights mermaidcore beach waves, slicked-back wet hair styles, and voluminous '90s blowouts as the season's most popular trends. These styles are inspired by recent fashion runway shows and celebrity appearances, with stars like Kaia Gerber and Sabrina Carpenter leading the charge. WWD's editors tested various hair products to achieve these looks, recommending items such as Aussie’s 3 Minute Miracle Moist Deep Conditioner and L’Oreal’s AirLight Pro hair dryer for beach waves, and Mielle’s Rosemary Oil for wet hair styles. The guide also includes tips for achieving these styles at home using innovative hair styling tools and products.
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Why It's Important?
The emphasis on effortless and slightly undone hair styles reflects a broader trend in fashion towards more relaxed and natural looks. This shift is significant for the beauty industry, as it influences consumer preferences and product development. Brands that offer products catering to these trends may see increased demand, impacting sales and market positioning. Additionally, the focus on healthy hair and scalp care highlights the growing importance of wellness in beauty routines. Consumers are increasingly seeking products that not only style but also nourish and protect their hair, driving innovation in hair care formulations.
What's Next?
As these hair trends gain popularity, beauty brands are likely to continue developing products that align with the demand for effortless and healthy hair styles. This could lead to more collaborations between fashion and beauty industries, as seen with WWD's guide. Consumers can expect to see new product launches and marketing campaigns focused on achieving these trendy looks. Additionally, the influence of social media platforms like TikTok may further propel these styles, as users share their own interpretations and styling tips.
