What's Happening?
Gisou, a premium honey-based hair and beauty brand, has named Rosie Huntington-Whiteley as its first global brand ambassador. Negin Mirsalehi, the founder of Gisou, emphasized the natural fit of Huntington-Whiteley due to her iconic style and loyal following. The partnership coincides with Gisou's expansion into a new product category, styling, with the launch of the Honey Milk 5-in-1 Styling Cream. This product promises up to three days of style memory and includes ingredients like Mirsalehi honey and hydrolyzed milk protein. Huntington-Whiteley expressed her admiration for Gisou's commitment to quality and innovation, highlighting the personal significance of hair as a form of self-expression.
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Why It's Important?
The appointment of Rosie Huntington-Whiteley as a global ambassador is a strategic move for Gisou as it seeks to expand its market presence and product offerings. Huntington-Whiteley's influence and style could attract a broader audience, enhancing brand visibility and consumer engagement. This development is significant for the beauty industry, as it reflects the growing trend of 'skinification' of hair care, where products are designed with skincare-like benefits. Gisou's focus on natural ingredients aligns with consumer demand for sustainable and effective beauty solutions, potentially increasing its market share in the U.S., which is already its largest market.
What's Next?
Gisou plans to launch the Honey Milk 5-in-1 Styling Cream and its campaign shortly, with the product retailing for $29. The brand is also set to expand its presence in London through Space NK. As Gisou continues to innovate, it may introduce more products in the lip care space, leveraging its honey-based formulations. The success of these initiatives could further solidify Gisou's position in the beauty industry, particularly in the U.S. and Europe.
