What's Happening?
The 'Outlander effect' continues to drive tourism in Scotland, as fans of the Starz series visit filming locations and engage with Scottish culture. Since the show's announcement in 2013, 'Outlander' has attracted international visitors, particularly from the US and Germany, eager to explore the historical sites featured in the series. The show's impact extends beyond tourism, fostering interest in Scottish traditions such as 'waulking,' a process of pounding tweed accompanied by Gaelic songs. The Badenoch Waulking Group, featured in the series, has seen increased attention and emotional responses from audiences, highlighting the cultural significance of these practices.
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Why It's Important?
The 'Outlander effect' exemplifies the powerful influence of media on tourism and cultural preservation. By showcasing Scotland's history and traditions, the series has not only boosted the local economy through increased tourism but also contributed to the revival and promotion of cultural practices. This phenomenon underscores the potential of television and film to enhance cultural understanding and appreciation, benefiting both the entertainment industry and local communities.
What's Next?
With the release of the 'Outlander' prequel 'Blood of My Blood,' the series is set to continue its cultural impact. The prequel's UK release is anticipated to further engage fans and attract visitors to Scotland, sustaining the tourism momentum. As filming for the eighth season concludes, the ongoing popularity of 'Outlander' suggests continued interest in Scottish culture and history.
