What's Happening?
Tubi, a free ad-supported streaming service, has become one of the most popular platforms globally, boasting around 97 million monthly active users as of January 2025. Founded in 2014 and acquired by Fox Corporation in 2020 for $440 million, Tubi offers a vast library of over 250,000 movies, TV shows, and live TV channels. The service operates on an ad-supported model, allowing users to access content without subscription fees. Tubi partners with major studios like Lionsgate, MGM, and Paramount Pictures to provide diverse content. Despite its popularity, Tubi tracks user data for advertising purposes, similar to other streaming services. Proton VPN is recommended to enhance privacy while using Tubi.
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Why It's Important?
Tubi's growth highlights the increasing demand for free streaming services in the U.S., challenging subscription-based models like Netflix and Hulu. Its extensive library and partnerships with major studios make it a significant player in the entertainment industry. The ad-supported model provides advertisers with a platform to reach a large audience, while users benefit from free access to a wide range of content. However, the tracking of user data raises privacy concerns, emphasizing the need for tools like VPNs to protect personal information.
What's Next?
As Tubi continues to expand its content offerings, it may further increase its user base and attract more advertisers. The platform's growth could lead to more partnerships with studios and the production of original content. Privacy concerns may prompt Tubi to enhance its data protection measures or offer more transparency about data usage. The streaming service's success could influence other platforms to adopt similar ad-supported models.
