What's Happening?
The MTV Video Music Awards (VMAs) will air on CBS for the first time in 2025, marking a significant change in the event's broadcast strategy. Traditionally aired on MTV and its sister cable networks, the VMAs will now be simulcast on CBS and MTV, with a live broadcast from the UBS Arena on September 7. This move follows the success of the 2024 VMAs, which achieved the largest multi-network audience in four years and recorded 66.7 million social interactions. The 2025 show will be executive-produced by Bruce Gillmer and Jesse Ignjatovic, with Barb Bialkowski as co-executive producer.
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Why It's Important?
The decision to air the VMAs on CBS reflects a strategic effort to expand the event's reach and engage a broader audience. By partnering with CBS, the VMAs aim to leverage the network's extensive viewership and enhance the show's visibility. This change is expected to attract new viewers and increase social media engagement, building on the momentum from the previous year. The move also aligns with broader trends in the entertainment industry, where networks are exploring new platforms and partnerships to maximize audience engagement.
What's Next?
As the 2025 VMAs draw closer, additional details such as nominations, hosts, and performers will be announced. The success of the CBS broadcast will be closely monitored by industry stakeholders, including advertisers and sponsors, who are interested in the potential for increased audience engagement. The outcome of this strategic shift could influence future decisions regarding the broadcast of major entertainment events, potentially leading to more collaborations between networks and award shows.
