What's Happening?
Quarantine Zone: The Last Check, a simulation game developed by Brigada Games, has gained viral popularity on TikTok. The game involves scanning survivors for signs of a zombie virus at a military checkpoint, requiring players to make quick decisions based on limited information. The game's demo, released in May, quickly amassed over a million wishlists on Steam and secured a publishing deal with Devolver Digital. The game's success on social media is attributed to its engaging gameplay, short decision-making loops, and the ability to create compelling vertical videos.
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Why It's Important?
The viral success of Quarantine Zone highlights the power of social media platforms like TikTok in promoting video games. The game's design, which encourages interaction and decision-making, resonates with audiences and streamers, driving engagement and visibility. This success demonstrates the potential for indie games to reach large audiences through strategic use of social media. The game's popularity may influence other developers to consider similar design elements and marketing strategies to enhance their games' appeal and reach.
