What's Happening?
Music Box Films has acquired the U.S. TVOD rights to 'Secret Mall Apartment,' a documentary by Jeremy Workman. The film chronicles the story of eight artists who secretly lived in a makeshift apartment within the Providence Place Mall for four years, tapping into the mall's electricity. The documentary explores themes of art, gentrification, and living under corporate shadows. It premiered at the 2024 South by Southwest Film Festival and has been well-received in theaters, grossing $850,000.
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Why It's Important?
The acquisition highlights the ongoing interest in unique and unconventional documentaries that challenge societal norms and corporate influence. It reflects the growing market for indie films and documentaries that resonate with audiences seeking authentic and thought-provoking content. The film's success in theaters demonstrates the viability of documentaries in the entertainment industry, despite challenges posed by digital streaming platforms.
What's Next?
The documentary will be available for pre-order on Apple and released on all digital TVOD platforms on September 16. Music Box Films plans a physical release with DVD and Blu-ray options, potentially expanding its audience reach. The film's themes may inspire further discussions on gentrification and the role of art in social resistance.
