What's Happening?
Barunson E&A, known for producing the acclaimed film 'Parasite', has entered into a two-year exclusive partnership with Come And See Pictures, a production company founded by Indonesian filmmaker Joko Anwar and producer Tia Hasibuan. This collaboration will see Barunson E&A handling worldwide sales for all films produced by Come And See Pictures. The partnership begins with the film 'Ghost In The Cell', directed by Anwar, which is set in a prison plagued by a mysterious force. Barunson E&A will launch international sales for the film at the Toronto International Film Festival and the Asian Contents & Film Market in Busan. The deal also includes 'sMothered', another project by Anwar. Anwar's previous works, such as 'Satan's Slaves' and 'Impetigore', have achieved significant success, with 'Satan's Slaves' being the highest-grossing Indonesian film of its year.
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Why It's Important?
This partnership is significant as it represents a strategic move by Barunson E&A to expand its influence in the Indonesian film market, leveraging Anwar's reputation for bold storytelling. The collaboration is expected to enhance the global visibility of Indonesian cinema, potentially opening new markets and audiences. For Anwar, this partnership provides an opportunity to further his cinematic vision on an international scale, supported by Barunson E&A's expertise in global film distribution. The deal underscores the growing interest in Southeast Asian cinema and its potential to contribute to the global film industry.
What's Next?
Barunson E&A will focus on promoting 'Ghost In The Cell' at major film festivals, aiming to secure international distribution deals. The success of this film could pave the way for more Indonesian films to gain international recognition. Both companies are likely to explore additional projects under this partnership, potentially expanding their collaboration beyond the initial two-year agreement. Industry stakeholders will be watching closely to see how this partnership influences the global film market and the reception of Indonesian films abroad.
