What's Happening?
Techland, the developer behind the popular game 'Dying Light', has released a sequel to its real-life parkour video, a decade after the original. The video, created in collaboration with the YouTube channel Ampisound, showcases a parkour runner escaping zombies in a post-apocalyptic setting. This release coincides with the upcoming launch of 'Dying Light: The Beast', a new installment in the game series. The video serves as a marketing tool, aiming to capture the excitement and adrenaline of the game through real-world parkour stunts.
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Why It's Important?
The release of the parkour video sequel highlights the enduring popularity of the 'Dying Light' franchise and its innovative marketing strategies. By leveraging real-life parkour, Techland effectively bridges the gap between virtual gameplay and physical action, appealing to both gaming enthusiasts and parkour fans. This approach not only generates buzz for the upcoming game but also reinforces the brand's identity as a leader in immersive, action-packed gaming experiences. The video's success could influence future marketing tactics within the gaming industry.
What's Next?
With the release of 'Dying Light: The Beast' scheduled for September 19, Techland will likely continue to engage fans through additional promotional content and events. The game's reception will be closely watched, as it may impact the franchise's future direction and Techland's market position. The success of the parkour video could also inspire other game developers to explore similar cross-media marketing strategies.
