What's Happening?
Drake and podcast host Bobbi Althoff have announced a second interview, set to be the opening episode of Althoff's new podcast, 'Not This Again.' The announcement comes after their first viral interview in 2023, which was removed from YouTube, sparking rumors of a fallout. However, the duo's upcoming collaboration suggests otherwise. The teaser for the new episode features Drake humorously attempting to introduce the podcast, aiming to secure brand deals for Althoff. Known for her deadpan humor and unique interview style, Althoff has previously hosted celebrities like Tyga and Lil Yachty on her former podcast, 'The Really Good Podcast,' which she recently concluded.
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Why It's Important?
The collaboration between Drake and Althoff highlights the growing influence of podcasts as a platform for celebrity interviews and cultural discourse. Althoff's ability to attract high-profile guests like Drake underscores the medium's potential to reach wide audiences and shape public narratives. This development also reflects the evolving nature of media consumption, where traditional formats are increasingly complemented by digital and interactive content. For artists like Drake, engaging with podcasts offers a direct channel to connect with fans and expand their brand presence.
