What's Happening?
Amazon Prime Video has officially greenlit the Biblical drama series 'Joseph of Egypt,' with production currently underway in New Mexico. Adam Hashmi, known for his roles in 'Bridgerton' and 'Criminal Record,' has been cast in the lead role of Joseph. The series, based on the iconic Old Testament story, follows Joseph as he rises to power in Egypt after being betrayed by his brothers. The cast also includes Alexander Siddig as Jacob, Babak Tafti as Simeon, and Iris Bahr as Leah, among others. The series is a co-production between Amazon MGM Studios and 5&2 Studios, with Craig Wright serving as the writer, executive producer, and showrunner. Dallas Jenkins, creator of 'The Chosen,' is also an executive producer. This project is part of Jenkins' multi-faceted deal with Amazon MGM Studios, which includes exclusive U.S. streaming rights and theatrical releases for new installments of 'The Chosen.'
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Why It's Important?
The development of 'Joseph of Egypt' signifies Amazon's continued investment in faith-based content, a genre that has seen growing interest and viewership. By expanding its portfolio with Biblical narratives, Amazon aims to capture a diverse audience, including those interested in religious and historical dramas. This move could enhance Amazon's competitive edge in the streaming market, particularly against platforms like Netflix and Hulu, which have also been exploring niche content areas. The series could attract viewers who appreciate high-quality adaptations of religious texts, potentially increasing Amazon's subscriber base and engagement. Additionally, the involvement of notable industry figures like Dallas Jenkins and Craig Wright adds credibility and anticipation to the project.
What's Next?
As production progresses, Amazon is likely to release promotional materials and trailers to build anticipation for the series. The success of 'Joseph of Egypt' could lead to further Biblical adaptations, as hinted by Jenkins' plans for a multi-season series on Moses. The series' reception will be closely watched by industry analysts and competitors, as it may influence future content strategies and investments in similar genres. Additionally, the show's performance could impact Amazon's decision to pursue more collaborations with 5&2 Studios and other production companies specializing in faith-based content.
