What's Happening?
The long-running daytime drama 'Days of Our Lives' has been renewed for two additional seasons on Peacock, extending its run through the 2027-28 season. Originally airing on NBC for 58 years, the show moved to Peacock in 2022. The renewal follows the show's 13 nominations for the 2025 Daytime Emmy Awards, including best daytime drama series. 'Days of Our Lives' is the second longest-running daytime soap, having premiered in 1965. Despite Peacock not releasing specific viewing data, the series remains one of the top 15 entertainment titles on the platform.
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Why It's Important?
The renewal of 'Days of Our Lives' underscores the enduring popularity and cultural significance of daytime dramas. As one of the longest-running soaps, it has a dedicated fan base and continues to be a staple of American television. The show's success on Peacock highlights the potential for traditional TV formats to thrive on streaming platforms, reflecting broader trends in media consumption. This move may encourage other long-standing series to transition to digital platforms, potentially reshaping the landscape of daytime television and streaming services.
