What's Happening?
Ed Sheeran's latest music video for 'A Little More' features actor Rupert Grint as a stalker haunted by various versions of Sheeran. The video includes over 250 different outfits, all sourced sustainably from secondhand shops and resale platforms like eBay. Sheeran aimed to create a humorous and chaotic video, reminiscent of his earlier work with Grint in the 'Lego House' video. The decision to use thrifted clothing reflects Sheeran's commitment to sustainability and creativity in fashion.
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Why It's Important?
The use of thrifted outfits in Sheeran's video highlights a growing trend in the fashion industry towards sustainability and reducing waste. By choosing secondhand clothing, Sheeran sets an example for other artists and consumers, promoting environmentally friendly practices. This approach not only supports the circular economy but also encourages creativity in styling, showcasing the potential of existing fashion items. The video’s popularity may influence other artists to adopt similar practices, impacting the fashion industry’s approach to sustainability.
