What's Happening?
Cynthia Erivo and Adam Lambert's recent performance of 'Jesus Christ Superstar' at the Hollywood Bowl has led to significant streaming increases for various versions of the musical's soundtrack. The original 1970 cast album saw a 288% increase in streaming activity, while the 1996 London cast recording jumped 583%. The 1973 motion picture soundtrack and the 2018 live recording also experienced substantial boosts. Collectively, these soundtracks earned over 913,000 official on-demand U.S. streams, marking a 283% increase from the previous weekend.
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Why It's Important?
The surge in streaming numbers highlights the enduring popularity and cultural impact of 'Jesus Christ Superstar.' It demonstrates how live performances can rejuvenate interest in classic works, benefiting both the artists involved and the broader music industry. The increased visibility for these albums may lead to further opportunities for the performers and contribute to the ongoing relevance of musical theater in contemporary entertainment.
What's Next?
The success of this production may encourage more live performances and revivals of classic musicals, potentially leading to similar boosts in streaming and sales for other works. It could also inspire new adaptations and productions, leveraging the talents of contemporary artists to bring classic stories to new audiences.
