Whether you're an entrepreneur with a great idea burning a hole in your Notes app, or you have already taken the leap and are looking to grow, digital presence matters just as much as product. These days, the link in your bio is your résume. It's your first impression, business card, lookbook, credentials deck, elevator pitch, storefront, and payment register -- all rolled into one click.
But if that click leads to a half-baked site, visitors are more than likely to conclude your idea is half-baked,
too. Ideas are cheap, as the old saying goes, but pitching them the wrong way can be an expensive mistake.
That's why Squarespace makes it easy to build attention-grabbing, professional websites from scratch. For entrepreneurs, artists, small business owners, and freelancers everywhere, it's become the go-to for creating a digital space that reflects who they are — and shows their work at its best. You handle the big ideas; Squarespace keeps the engine running behind the scenes.
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Build Your Own Website, No Experience Required
Building a sophisticated website from scratch -- without a platform like Squarespace -- takes serious know-how. You don't realize how much goes into great design until you try to do it yourself, when you'll quickly learn to appreciate just how much labor lives behind every clean layout and smooth scroll. Domain routing, widget integrations, backend settings, CMS hierarchies, device responsiveness ... unless you moonlight as a web developer, building a design-forward site can feel like decoding a new language. That's a whole lot to think about when you're trying to focus on building momentum and sales.
Squarespace takes the guesswork out of launching a site that performs as well as it looks, with intuitive drag-and-drop tools to skip the usual code. Need a photo gallery? An intake form? A place for bookings, products, menus, maps, or mailing lists? Everything you need is a click away, with easy tools to adjust styling, add effects, and tweak the design to make your site as unique as your product is. Squarespace's plans are easily scalable, too, so you can continue to build your website as your business grows.
Turn Website Visits Into Sales
The only thing that looks better than a well-designed site is a growing bottom line. According to emerchantpay, 21% of customers will bail if the checkout process is too much of a hassle. Squarespace Commerce helps turn browsers into buyers, skipping the clunky checkout mistakes that can cost you.
Start by choosing from templates designed with selling in mind, or build step-by-step with Squarespace's AI website builder. Then, tweak the details to match your brand. You can also add a newsletter sign-up and enable one-click payments -- a proven way to boost conversions and speed up sales. Behind the scenes, Squarespace makes it easy to update your inventory, process orders, issue refunds, and build a customer list from one single dashboard. Easily-installed extensions can add support for shipping, bookkeeping, drop-shipping, and more.
Great selling goes hand-in-hand with great marketing. With Squarespace, the shopfront is just the beginning. You can drop in an announcement bar to build hype, create discount codes to tempt users, and reel back the ones who ghosted with abandoned cart recovery. Want to sync your store to your social channels? Done. Need to know what's working and what's flopping? Built-in SEO tools and real-time analytics will give you the receipts. All the data you want, and you don't need an MBA to understand it.
Squarespace simplifies the process of both building and managing your website. Whether you're a small business owner, artist, portfolio professional, or freelancer, it's the easiest way to create a stunning and effective website. Sign up for Squarespace today and get 10% off with the code STATIC10.
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Read the original article on SlashGear.
