Storey Hospitality Boosts Revenue by $213K with Revinate and Safara Integration

What's Happening?

Storey Hospitality, a luxury hotel operator based in Northern California, has successfully increased its direct revenue by over $213,000 in six months through the integration of Revinate Marketing and Safara's Booking Engine. The company faced challenges with fragmented solutions that led to inconsistent messaging and data silos, affecting the guest booking experience. By integrating these technologies, Storey Hospitality was able to recover abandoned bookings and enhance the guest experience. The Revinate Cart Abandonment solution played a crucial role by capturing cart data and targeting potential guests immediately after a booking was abandoned. This approach resulted in a 53% average open rate and a 43% conversion rate, significantly outperforming industry benchmarks.

Why It's Important?

The integration of Revinate and Safara's technologies highlights the importance of cohesive tech solutions in the hospitality industry. By addressing the issue of cart abandonment, Storey Hospitality not only improved its revenue but also enhanced customer satisfaction. This case demonstrates the potential for hotels to increase direct bookings and reduce reliance on online travel agencies (OTAs), which often charge high commission fees. The success of this integration could encourage other hospitality businesses to adopt similar strategies, potentially reshaping industry standards for guest engagement and revenue management.

What's Next?

Storey Hospitality may continue to refine its technology stack to further enhance guest experiences and increase revenue. The success of this integration could lead to broader adoption of similar solutions across its portfolio of properties. Additionally, other hotel operators might explore partnerships with technology providers like Revinate and Safara to replicate these results. As the hospitality industry increasingly focuses on direct bookings, the role of integrated technology solutions is likely to grow, potentially leading to new innovations and competitive advantages.