What's Happening?
Kustom Entertainment's subsidiary, TicketSmarter, has been recognized by Forbes Advisor as one of the '10 Best Ticket Resale Sites of 2026.' This accolade highlights TicketSmarter's strengths in pricing
transparency, competitive seller fees, and robust buyer protections. The platform's 100% Ticket Guarantee ensures customers receive valid tickets or a full refund if events are canceled. TicketSmarter's low seller commissions and extensive reach through partner networks were also noted as key advantages. This recognition comes as Kustom Entertainment focuses on its strategic pivot towards live event production and proprietary ticketing, following the divestiture of non-core assets.
Why It's Important?
The recognition by Forbes Advisor positions TicketSmarter as a leading player in the competitive ticket resale market, which is valued at $100 billion globally. This acknowledgment not only enhances the platform's credibility but also attracts more users, both buyers and sellers, seeking reliable and transparent ticketing solutions. For Kustom Entertainment, this aligns with their strategic focus on expanding their live event and ticketing operations, potentially increasing their market share and revenue. The emphasis on customer satisfaction and security could set a new standard in the industry, influencing other platforms to adopt similar practices.
