What's Happening?
Zaxby's is set to open its first-ever location in Arizona this week, marking a significant step in the fast-food chain's western expansion. The new restaurant will be located in San Tan Valley, a suburb of Phoenix, and is scheduled to open on August 13. This follows the recent opening of Zaxby's first Las Vegas location in April. Known for its chicken tenders and signature sauce, Zaxby's has a strong presence in the Southeast but is now aiming to broaden its reach across the country. The company plans to open its 1,000th location by 2025, with new restaurants in states including Nevada and Arizona. The Arizona location will feature a 3,000 square foot space with 56 seats for dine-in guests, a dual drive-thru, and curbside pickup options.
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Why It's Important?
Zaxby's expansion into Arizona represents a strategic move to increase its market share in the western United States, a region where it has previously had limited presence. This expansion is part of a broader plan to open more than 50 new locations in 2025, which could significantly boost the company's revenue and brand recognition. The move is likely to create new jobs and stimulate local economies in the areas where new restaurants are opening. For consumers, the expansion offers more dining options and the convenience of Zaxby's popular menu items. Franchise partners like Brian and Jessica Nelson are instrumental in this growth, highlighting the importance of local partnerships in national expansion strategies.
What's Next?
Following the opening of the Arizona location, Zaxby's plans to continue its expansion with additional openings scheduled throughout 2025. A ribbon-cutting ceremony is planned for August 19, which will be attended by Sharlene Smith, Zaxby's Chief Operating Officer. The company is likely to focus on maintaining the momentum of its growth strategy, potentially exploring further opportunities in other western states. Franchise partners will play a crucial role in this ongoing expansion, and their success could encourage more entrepreneurs to invest in Zaxby's franchises.
