Cost Concerns Lead to Unsubscribing from Major SVoD Services

What's Happening?

Cost is the primary factor driving consumers to unsubscribe from major subscription video-on-demand (SVoD) services, according to Ofcom's Media Nations UK 2025 Report. Between 4-6% of UK consumers have unsubscribed from services like Amazon Prime, Netflix, and Disney+ in the past three months. Reasons for unsubscribing include not using the service enough to justify the cost, increased subscription prices, and overall expense. Despite this, Netflix remains the most subscribed-to service, followed by Amazon Prime Video and Disney+.

Why It's Important?

The trend of unsubscribing due to cost highlights the challenges SVoD services face in maintaining subscriber numbers amid rising prices. As consumers become more cost-conscious, services may need to offer more value or adjust pricing strategies to retain subscribers. This could lead to increased competition among platforms, influencing content offerings and subscription models.

What's Next?

SVoD services may explore new pricing strategies, such as ad-supported tiers, to offer more affordable options and retain subscribers. Additionally, platforms may focus on enhancing content libraries and user experience to justify subscription costs and attract new users.