What's Happening?
Qiwei Liang, CEO of a 100-person development studio, is focusing on creating high-quality games rather than prioritizing profit. Liang, who initially pursued architecture, shifted to game development after his first game gained significant popularity. His studio, known for titles like Rain Blood Chronicles: Mirage and Phantom Blade: Executioners, is now working on Phantom Blade Zero. Liang emphasizes that the studio's goal is to make money to fund their games, not the other way around. This approach is rare among big-budget game developers, who often justify layoffs and other cost-cutting measures to maintain profitability.
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Why It's Important?
Liang's approach challenges the conventional business model in the gaming industry, where financial gain often takes precedence over creative expression. By reinvesting profits into game development, Liang's studio aims to produce high-quality, innovative games that stand out in a competitive market. This strategy could inspire other developers to prioritize creativity and quality, potentially leading to a shift in industry standards. However, it also poses financial risks, as the success of such ventures heavily depends on the games' reception and sales.
