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Barnett Waddingham Appoints Nick Cooper as CEO to Drive Pension Growth Strategy

WHAT'S THE STORY?

What's Happening?

Barnett Waddingham has announced the appointment of Nick Cooper as the new CEO of its self-invested personal pension (SIPP) offering, BW SIPP. This leadership change comes as the company seeks to build on the operational and technological advancements made under the tenure of outgoing CEO Simon Foster. Foster, who plans to retire later in 2025, has been credited with enhancing service levels and fostering a customer-focused culture. Cooper, who has been instrumental in the transformation of BW SIPP as the head of SIPP Proposition, brings over three decades of experience in the SIPP and master trust markets. His previous roles include senior positions at Aviva, Zurich, and Clerical Medical, where he developed retirement propositions and managed strategic partnerships. Cooper's appointment is part of a broader strategy to accelerate growth and strengthen leadership capabilities within Barnett Waddingham.
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Why It's Important?

The appointment of Nick Cooper as CEO of BW SIPP is significant as it marks a strategic shift towards market growth for Barnett Waddingham. With a strong foundation in place, the company is poised to capitalize on new opportunities in the evolving pensions landscape. Cooper's extensive experience and previous contributions to the development of the SIPP360 platform position him well to lead this next phase. The transition also reflects Barnett Waddingham's commitment to enhancing its leadership capabilities, which is crucial in maintaining competitive advantage in a challenging consulting market. The company's recent financial performance, with a reported turnover increase to £158.1 million, underscores its resilience and potential for further expansion.

What's Next?

As Nick Cooper assumes his role as CEO, BW SIPP is expected to focus on driving market growth and leveraging its enhanced capabilities. The company will likely continue to explore strategic partnerships and innovations in pension offerings to strengthen its market position. Additionally, Barnett Waddingham's ongoing transformation efforts, including recent acquisitions like Risk Evolves, suggest a continued emphasis on expanding its service offerings across the UK. Stakeholders will be watching closely to see how Cooper's leadership influences the company's trajectory and how it navigates the broader challenges facing the consulting industry.

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