What's Happening?
Karen Stephens, Chief Marketing Officer at Revinate, emphasizes the importance of auditing business relationships within the hospitality industry. In a recent podcast episode, Stephens discusses the concept of 'Business Bedside Manner™,' which involves evaluating how hoteliers conduct themselves in business relationships, from contract negotiations to guest interactions. Mandi Graziano, Vice President of Global Accounts for the Hotel Performance Network, joins Stephens to highlight the significance of understanding how others perceive one's business persona. This approach is crucial not only for guest relationships but also for fostering a positive culture among staff. Stephens, who has over 25 years of experience in global hospitality technology, aims to drive long-term growth by enhancing Revinate's brand equity and customer acquisition strategies.
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Why It's Important?
The emphasis on auditing business relationships in the hospitality industry is significant as it can lead to improved guest experiences and stronger organizational culture. By understanding and aligning business practices with external perceptions, hoteliers can enhance their reputation and customer satisfaction. This approach is particularly relevant in an industry where guest experience is paramount. Stephens' insights are valuable for industry leaders seeking to build strategic partnerships and drive growth. The focus on 'Business Bedside Manner™' can help businesses differentiate themselves in a competitive market, ultimately benefiting both guests and employees.
What's Next?
Hoteliers may begin to implement audits of their business relationships, focusing on aligning their practices with guest expectations and perceptions. This could lead to changes in how contracts are negotiated and how staff interact with guests. As industry leaders adopt these practices, there may be a shift towards more personalized and guest-centric services. Additionally, businesses might explore strategic partnerships to enhance their offerings and improve guest experiences. Stephens' advocacy for these audits could inspire other sectors within the hospitality industry to evaluate their business practices and relationships.
Beyond the Headlines
The concept of 'Business Bedside Manner™' introduces a cultural shift in the hospitality industry, emphasizing the importance of perception and reputation. This approach may lead to ethical considerations regarding transparency and honesty in business dealings. As businesses strive to align their practices with guest expectations, there could be a broader impact on industry standards and practices. The focus on relationship audits may also encourage businesses to invest in training and development for staff, fostering a more inclusive and supportive work environment.
