What's Happening?
Chris Wallace, executive director at QBE and founding member of Insurance United Against Dementia (IUAD), is spearheading a campaign to raise £1 million in a single day this November. The initiative aims to support dementia research and services, building on the momentum of previous successes. Since its launch in 2017, IUAD has raised £10 million for the Alzheimer’s Society, enabling significant contributions to the UK Dementia Research Institute and various support services. Wallace emphasizes the campaign's strong market support and its role in driving breakthroughs in dementia research.
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Why It's Important?
The campaign highlights the insurance industry's commitment to social causes, particularly dementia, which affects millions globally. By raising substantial funds, IUAD supports critical research and services, potentially leading to advancements in treatment and care. The initiative also fosters awareness and education within the industry, encouraging employees to become Dementia Friends. This collective effort not only aids those affected by dementia but also strengthens community ties within the insurance sector, showcasing the industry's capacity for impactful social engagement.
What's Next?
IUAD plans to scale up its efforts with the upcoming Insurance Day for Dementia on November 27, 2025. The event aims to double previous fundraising achievements, engaging more businesses and individuals. Wallace envisions IUAD evolving into a thought leader in dementia advocacy, influencing both industry practices and national conversations. The campaign's continued success depends on maintaining momentum and expanding its reach, potentially leading to further breakthroughs in dementia research and support.
