APAC Shoppers Drive Surge in Self-Care Purchases During Sales Events

What's Happening?

Criteo's Global Health & Beauty Pulse 2025 report reveals a significant increase in self-care spending among Asia-Pacific consumers during seasonal shopping events known as 'double dates.' The report highlights a surge in purchases of health and beauty products, with categories like power flossers, deodorants, and makeup experiencing substantial growth. This trend underscores the region's growing interest in holistic self-care and the importance of targeted, cross-category campaigns for brands.

Why It's Important?

The surge in self-care purchases in APAC reflects changing consumer preferences and the increasing importance of health and beauty products in the region. Brands that can effectively target these consumers with relevant campaigns stand to benefit from increased sales and market share. The report also highlights the role of digital discovery in the beauty journey, emphasizing the need for brands to leverage AI-powered platforms to deliver seamless experiences across online and offline channels.

What's Next?

Retailers and brands are expected to focus on strategies that combine inspiration with simplicity to drive conversion across the commerce journey. As AI transforms product discovery and recommendations, brands that invest in retail media and maintain visibility throughout the shopping journey will stand out. The report suggests that brands should anticipate shifting consumer patterns and adapt their strategies to meet the evolving needs of modern shoppers.