Rapid Read    •   7 min read

Enterprises Consider Embracing Individual Market for Health Insurance Amid Cost Concerns

WHAT'S THE STORY?

What's Happening?

As open enrollment for health insurance plans on the Affordable Care Act (ACA) marketplace approaches, enterprises are increasingly considering the adoption of individual coverage health reimbursement arrangements (ICHRA). This shift allows employers to provide allowances for employees to purchase health insurance on the individual market, aligning them with millions of Americans who buy individual coverage through the ACA marketplace. Recent data from the HRA Council indicates a 34% increase in large employers offering ICHRA between 2024 and 2025. However, the largest enterprises have been slower to adopt this model, with only a 31% increase among those with 200 or more enrolled employees. The complexity of managing health benefits across multiple states and the personal nature of health insurance decisions have contributed to this hesitancy.
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Why It's Important?

The potential shift to ICHRA is significant for enterprises as it offers a fixed cost for health insurance, aiding long-term financial planning. This model simplifies management for companies with employees in multiple states, allowing employees to find local coverage. ICHRA empowers employees by enabling them to make personal health care decisions, choosing plans that best suit their needs. Enterprises that switch to ICHRA could see substantial savings, with data from Take Command showing an average annual savings of 19%, equating to over $1.4 million in the first year. In an uncertain economy, controlling health insurance costs could be crucial for financial stability.

What's Next?

Enterprises considering the switch to ICHRA must prepare for the transition by providing education and support to employees, many of whom may be choosing their health insurance plans for the first time. As more organizations adopt the individual market, the available plans are expected to improve, spreading costs across a growing risk pool. Enterprises that embrace ICHRA before the next open enrollment period could benefit from controllable health insurance costs, offering a strategic advantage in managing operating expenses.

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