What's Happening?
Neon Coat is an app designed to connect influencers and models with businesses offering free products and services in exchange for social media promotion. The app, launched in 2017, requires models to have at least 1,000 Instagram followers and influencers to have 5,000 followers on either TikTok or Instagram. Users can receive various freebies, such as gourmet meals, workout classes, and beauty treatments, by posting about their experiences online. The app currently operates in major cities like New York City, Los Angeles, Miami, and London, with businesses paying between $400 and $1500 to list their offers. Influencers like Lauren Karwoski use the app to save money and build relationships with businesses, while models like Gillian Dittmer leverage it to access services they might not afford otherwise.
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Why It's Important?
Neon Coat represents a shift in marketing strategies, where businesses leverage social media influence to reach potential customers. This model benefits both influencers, who gain access to free services, and businesses, which receive organic promotion. The app's success highlights the growing importance of social media in consumer decision-making and brand visibility. As influencers continue to shape public perception, businesses may increasingly rely on such platforms to engage with target audiences. This trend could lead to more apps and services designed to facilitate influencer-business collaborations, impacting marketing budgets and strategies.
