What's Happening?
Donna Sharp, Managing Director at MediaLink, has been instrumental in guiding the company through a challenging period following a breakup between founder Michael Kassan and United Talent Agency. Sharp, recognized as a 2025 Ad Age Leading Women honoree, has focused on marketing transformation, increasing project engagement size by 37% from 2022 to 2024. Her expertise in commerce media networks has positioned MediaLink as a leader in the field, working with top U.S. and global retailers and financial services companies to develop performance and measurement best practices.
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Why It's Important?
Donna Sharp's leadership at MediaLink highlights the growing importance of marketing transformation in the business sector. Her work in commerce media networks is particularly significant as it bridges marketing efforts directly to sales outcomes, a crucial aspect for retailers and financial services companies. This transformation is vital for businesses seeking to adapt to technological changes and enhance their market presence. Sharp's role in expanding MediaLink's influence in these sectors demonstrates the potential for growth and innovation in marketing strategies.
