What's Happening?
Wilton Square, a new U.K.-based publisher, has been launched by Will Atkinson, former head of Atlantic Books, with plans to acquire titles from the defunct publishers Unbound and Boundless. The initiative aims to provide continuity for authors whose works were left orphaned by the collapse of these publishers. Wilton Square will operate under a revenue-sharing model, offering authors a percentage of revenue rather than traditional royalties. This model is familiar to former Unbound authors due to their previous crowdfunding experiences. The company plans to begin trading this month, relaunching existing Unbound titles.
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Why It's Important?
The launch of Wilton Square represents a significant opportunity for authors affected by the closure of Unbound and Boundless. By acquiring these orphaned titles, Wilton Square provides a platform for continued publication and distribution, potentially preserving the works and careers of many authors. The revenue-sharing model offers a unique approach that could appeal to authors seeking more involvement in the publishing process. This development may influence the publishing industry by encouraging alternative business models and fostering resilience among authors and publishers.
What's Next?
Wilton Square plans to expand its operations by developing its own frontlist starting in 2026, while continuing to support existing Unbound authors. The company is also securing international distribution agreements to broaden its market reach. As Wilton Square begins trading, it will focus on managing cash flow and fulfilling demand for popular titles, which may require immediate reprinting. The success of this venture could lead to further acquisitions and growth within the publishing industry.
